martes, 4 de octubre de 2016

Services Deliver Store Experience Success; How Promotions Will Impact Holiday Revenue

Newsletter October 4, 2016
#RSP16
FEATURE
In-Store Services: The Next Phase Of Experiential Retail
Written by Glenn Taylor, Associate Editor
Today's shoppers are seeking experiences and relationships when they shop, and they want the experience to be consistent across all touch points.
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Applying New Marketing Tools And Analytics To Engage Customers. All This Week
INFOGRAPHIC
Ominous Signs, And A Bit Of Hope, For Holiday 2016
Retailers are overly reliant on using promotions to close sales and are facing big challenges converting first-time buyers into repeat customers.
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EXECUTIVE VIEWPOINTS
Fostering Profitability During Promotion-Filled Holidays
The impending holidays signal a host of seasonal staples, among them retail promotions and sweet desserts.
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How Earned Content Is Transforming Retail And E-Commerce
RESEARCH RECAP
Selling Digital Gift Cards? You Better Personalize Them
Up to 76% of shoppers are interested in at least one form of personalization when they receive digital gift cards, according to a study from CashStar.
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Unified Commerce And The Benefits Of Bopis
SOLUTION SPOTLIGHT
Intilery Unveils Omnichannel Customer Engagement Platform
Intilery has launched a customer engagement management platform designed to enable retailers to deliver personalized omnichannel customer experiences.
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BLOG
Are Retailers Turning A Blind Eye To Plus-Size Merchandise?
H&M is facing mounting criticism after pulling plus-sized merchandise from its NYC store. This move highlights the retail industry's prejudices around designing, producing and selling products designed for all body types.
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Discover The Benefits Of Cross-Channel Attribution
Weekly Roundup
39 Million U.S. Consumers May Be Shopping Globally
Content Marketing Enhancements Boost Astroglide Conversions 63%
The Ole Bull Co. Integrates CRM With Email, Adds $20,000 In Revenue
Lessons Learned From The Hanjin Shipping Bankruptcy
Toys 'R' Us Sells FAO Schwarz To Toy Manufacturer
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