martes, 27 de septiembre de 2016

Optimizing Store Ops For Better CX: Survey Results; #RSP16 Series On Demand

Newsletter September 27, 2016
#RSP16
FEATURE
How To Use New Marketing Tools And Analytics To Boost Customer Engagement: #RSP16 On Demand
Written by Adam Blair, Executive Editor
Close to 1,000 retail executives joined the #RSP16 Retail Strategy and Planning webinar series last week to tap into the latest industry tools and trends, such as creating an "advocate army" or maximizing the benefits of location information.
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Applying New Marketing Tools And Analytics To Engage Customers. All This Week
SURVEY REPORT
Optimizing The Store Experience To Build The Brand: Exclusive 2016 Survey
Written by Debbie Hauss, Editor in Chief
How can retailers optimize stores in order to thrive in the long term? For the fourth year, Retail TouchPoints has surveyed close to 100 retail executives to identify the in-store tactics that are helping to build sustainable omnichannel brands.
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How Earned Content Is Transforming Retail And E-Commerce
INFOGRAPHIC
Make The Last Mile Your First Priority
Delivery and other post-sale interactions are increasingly vital to customer satisfaction and retention: a full 70% of consumers say they are unlikely to return after a poor delivery experience.
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EXECUTIVE VIEWPOINTS
Staying Secure During The Holiday Season
Chip technology and ransomware are at the top of security professionals' minds, and the retail industry is certainly not immune to their threats. So what exactly are the dangers related to these technologies and how can retailers mitigate them?
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The 2016 Store Operations Superstar Awards
RESEARCH RECAP
POS Subscribers Provide 32% Higher Open Rates
Retail marketers need to take action to improve the quality of data they obtain at the POS, as these subscribers often are highly engaged with the brand.
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Retailing Summit 2016
SOLUTION SPOTLIGHT
Unbxd Launches E-Commerce Site Search Platform
Product discovery solution Unbxd has launched a Site Search platform that uses machine learning to assist shoppers as they find products on e-Commerce sites.
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BLOG
How Can Sporting Goods Get Out Of Its Slump?
The sporting goods vertical has experienced its fair share of misfortune in 2016, with brands such as Sports Authority and Sport Chalet closing down stores and Golfsmith recently filing for bankruptcy.
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Weekly Roundup
GlassesUSA.com Cuts Cart Abandonment 10% With Installment Payment Plan
Finish Line Blends Online And Offline Data To Personalize Emails
Cabela's Seeks Video Feedback To Capture Range Of Customers' Emotions
Discounters Aldi And Lidl Put Big U.S. Brands On Notice
Kibo Boosts Personalization Expertise With Baynote Acquisition
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