lunes, 26 de septiembre de 2016

How Retention Marketing Is All About The Customer

Retention Marketing is All About The Customer
Retention Marketing Is All About The Customer
Transform Communication And Capitalize On Tighter Customer Relationships Across The Digital Journey
In this whitepaper by Emarsys, you'll find retention marketing is all about people. Adopting this new customer-based advertising approach allows marketers to keep up with the evolving digital landscape. By using the right blend of data and technology, marketers can acquire, convert, grow, retain, and win back customers in one seamless omnichannel strategy. This guide highlights:
  • Understanding The Data Landscape
  • A Look at The Current Technology Environment
  • B2C Marketing Solutions
  • Advertising Potential: Email > Cookies
  • Elevate Ad Results with CRM Data
  • Automating People-Based Advertising
  • E-commerce Use Cases
Understanding the customer data landscape, the available marketing technologies, and the new potential of advertising is what lets the smart marketer leverage the power of firstparty data to transform their digital advertising strategy.
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