martes, 30 de agosto de 2016

Target And J. Crew Build Visual Social Strategies; Gen Z Brings $44B In Buying Power

Newsletter August 30, 2016
FEATURE
How Leading Retailers Created Successful Social Media Marketing Strategies
Written by Klaudia Tirico, Associate Editor
Some forward-thinking marketers are taking their social push to new levels by offering personalized sales, discounts and customer services that are only available through specific social platforms.
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Is your promotion naughty or nice?
INFOGRAPHIC
The Top 5 Types Of Millennial Shoppers
The 80 million Millennials in the U.S. spend $600 billion per year, a figure that will more than double to $1.4 trillion by 2020.
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EXECUTIVE VIEWPOINTS
Search Marketing Holiday Guide For Retailers
As retailers start thinking about the holiday season this year, they need to take a different approach to search marketing than they have in years past.
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Applying New Marketing Tools And Analytics To Engage Customers. Sept. 19 - 23
RESEARCH RECAP
Gen Z Remains Price Conscious And Seeking Experiential Retail
Retailers aiming to capture a younger audience must understand four major characteristics of the Gen Z shopper: they are very price-conscious, they prefer experiences over material items, they're not brand loyal and they prefer paying with cash to credit and debit cards.
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2016 Store Ops Survey
SOLUTION SPOTLIGHT
Splitit Releases Platform For Interest-Free Monthly Installment Payments
Splitit has released a payment tool that allows online and in-store retailers to leverage unused credit lines, by offering their customers the ability to pay in interest-free monthly installments.

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BLOG
Will Politics Put A Damper On Holiday 2016 Sales?

With the 2016 U.S. presidential election less than three months away and Brexit still an ongoing financial point of concern, retailers are keeping a keen eye on political matters as the holiday season gets closer.
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Retail's Digital Summit, Sept. 26-28, 2016. Register Today!
Weekly Roundup
Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce
Stein Mart's New Web Site Fuels Online Sales, Omnichannel Growth
Groupon Goods Boosts Sales 12% With Competitive Pricing Tools
Wayfair Boosts Click-Throughs And Traffic With Optimized Search Ads
Nike Is #1 Brand Addressing Consumer Social Behavior
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