In the report, Forrester evaluated 15 of the most significant CCCM providers. With so many digital marketing providers on the market today, this report can help overcome the challenge of finding the technology that is best for your business.
Forrester cites Emarsys as a "Strong Performer" in CCCM. Specifically, the report cites Emarsys for:
An easy-to-use and intuitive UX
One of the 3 vendors that provides interactive customer life-cycle marketing for consumer-focused verticals
Offering life-cycle marketing for larger, mid-market organizations globally