Retail is all about the customer today, and it's vital to get the first mile of the shopping journey right in order to ensure a great customer experience through the last mile. That's where retailer-supplier collaboration comes in.
To improve marketing effectiveness and reduce costs, marketers must change their approach. Instead of pursuing the traditional approach of periodic campaigns, retailers should seek to "flip" the prevailing model and reorient their marketing toward the changing behaviors of their customers.
Bluecore has launched Bluecore Ads, an audience segmentation engine that provides marketers with live behavioral data and product catalog changes, helping them deploy advertising and targeting strategies across e-Commerce sites, search engines, emails and social media.
As Barnes & Noble continues to hang on as the last of the dying breed of bookstores, the retailer's struggles have forced it to try out a new store concept that would sell alcohol and a wider array of food offerings to its consumers.