martes, 12 de julio de 2016

First Mile Tips For Retailers & Suppliers; College-Bound Kids Fuel BTS Spending

Newsletter July 12, 2016
FEATURE
Getting The First Mile Right: Retailer-Supplier Collaboration Is Key
Written by Glenn Taylor, Associate Editor
Retail is all about the customer today, and it's vital to get the first mile of the shopping journey right in order to ensure a great customer experience through the last mile. That's where retailer-supplier collaboration comes in.
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RIC Dates Announced! May 9th - 10th, 2017
INFOGRAPHIC
Portrait Of Tomorrow's Retail CEO: Digital, Data-Driven And Male
How will the next generation of retail CEOs tackle the industry's biggest challenges? 71% will rely on data to make decisions, versus only 11% who say they will rely on their instincts.
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EXECUTIVE VIEWPOINTS
Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer's Needs
To improve marketing effectiveness and reduce costs, marketers must change their approach. Instead of pursuing the traditional approach of periodic campaigns, retailers should seek to "flip" the prevailing model and reorient their marketing toward the changing behaviors of their customers.
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2016 Store Ops Survey
RESEARCH RECAP
49% Of College Freshmen's Parents Already Spending Generously On Back-To-School
While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been especially eager to splurge on their children before sending them away to school.
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eTail East
SOLUTION SPOTLIGHT
Bluecore Launches Platform To Personalize Advertising Across Channels
Bluecore has launched Bluecore Ads, an audience segmentation engine that provides marketers with live behavioral data and product catalog changes, helping them deploy advertising and targeting strategies across e-Commerce sites, search engines, emails and social media.
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BLOG
Is Food & Drink The Medicine For Barnes & Noble's Struggles?
As Barnes & Noble continues to hang on as the last of the dying breed of bookstores, the retailer's struggles have forced it to try out a new store concept that would sell alcohol and a wider array of food offerings to its consumers.
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Push & Pull Distribution In Today's High Expectation Consumer Market
Weekly Roundup
Brexit's Retail Impact: The Sky Is Falling! (Or Is It?)
Amazon Prime Day: Try To Beat 'Em Or Join 'Em But Don't Ignore 'Em
34% Rise In Ad Blocking Forces Retailers To Seek Marketing Alternatives
Fender Uses Visual Tools To Facilitate Custom-Designed Guitar Sales
Coming To Terms With Millennials: Advice From The Experts
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