While luxury fashion retailers have traditionally built their business models on hyping long-awaited clothing lines and accessories, Burberry will take a page out of the fast fashion playbook with the launch of its "see now, buy now" collections.
Social media networks, particularly Facebook, are increasingly influencing digital sales: 71% of consumers are more likely to make a purchase based on social media referrals; and four out of 10 social media users have purchased an item after sharing or favoriting it.
As consumers acquire more and more devices, particularly smaller technology such as smartphones and wearables, retail marketers and developers will need to tailor e-Commerce shopping experiences to a diverse mobile-first target audience.
SCOTTeVEST (SeV), a manufacturer and seller of garments designed to hold electronic devices, has released a Point of Purchase (PoP) display that uses personalized videos and biometric scanners to create a guided shopping experience in stores.
In retail, wearables could be used to monitor employees in the store, the warehouse and at company headquarters, but usage beyond the simple collection of data would more than likely raise concerns about privacy.