martes, 7 de junio de 2016

Luxury Brands Bet On Fast Fashion; Millennials Lead Mobile Shopping Surge

Newsletter June 7, 2016
FEATURE
Burberry, Tom Ford Dip Into Fast Fashion; Will More Luxury Brands Follow?
Written by Glenn Taylor, Associate Editor
While luxury fashion retailers have traditionally built their business models on hyping long-awaited clothing lines and accessories, Burberry will take a page out of the fast fashion playbook with the launch of its "see now, buy now" collections.
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INFOGRAPHIC
Boost Site Performance To Maximize Social Sales
Social media networks, particularly Facebook, are increasingly influencing digital sales: 71% of consumers are more likely to make a purchase based on social media referrals; and four out of 10 social media users have purchased an item after sharing or favoriting it.
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EXECUTIVE VIEWPOINTS
Retailers Don't Know Which Recommendation Approach Will Work Best
Online product recommendation has been around for several years, and nearly every retailer is employing some kind of recommendation strategy on their site.
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RESEARCH RECAP
Mobile-First Matters More Than Ever As Youths Drive Smartphone Shopping
As consumers acquire more and more devices, particularly smaller technology such as smartphones and wearables, retail marketers and developers will need to tailor e-Commerce shopping experiences to a diverse mobile-first target audience.
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SOLUTION SPOTLIGHT
SCOTTeVEST Unveils Point Of Purchase Display With Biometric Scanners
SCOTTeVEST (SeV), a manufacturer and seller of garments designed to hold electronic devices, has released a Point of Purchase (PoP) display that uses personalized videos and biometric scanners to create a guided shopping experience in stores.
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BLOG
Should Retailers Monitor Employees Via Workplace Wearables?
In retail, wearables could be used to monitor employees in the store, the warehouse and at company headquarters, but usage beyond the simple collection of data would more than likely raise concerns about privacy.
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