This report, conducted by Emarsys and WBR Digital, looks at the interesting position that today's small to medium sized businesses (SMBs) have found themselves in despite their size, they can still benefit from similar marketing strategies and technologies used by larger organizations.
Through an omnichannel marketing approach, industry giants such as Amazon have continued to raise the bar around convenience, customer retention, and fulfillment. SMBs have not only recognized this, but in 2016, are seeking to further adapt the way they operate to suit the omnichannel paradigm.
Responses from more than 250 retailers provide key figures on the current state and future direction of the commerce industry.
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