lunes, 6 de junio de 2016

Exclusive Insights: M&M/Mars Boosts Sales With Innovative Shopper Strategy

How M&M/Mars increased sales with supplier-retailer partnership and extensive customer input
JUNE 6, 2016 FEATURES | NEWS | RESOURCES
How M&M/Mars Inspired Consumers To Buy More Candy And Spend More Time Together
WHAT ARE THE KEY TOUCHPOINTS?
  • M&M/Mars boosted candy sales by 11.3% from the "Big Night In" campaign.
  • The #GameNightIn hashtag drew millions of social media shares.
  • Stakeholders worked together on the strategy during innovation workshops with C Space.
M&M/Mars Inspired Consumers
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