The pace of technological innovation is creating a shift in the retail paradigm. Shoppers now have a variety of channels available to browse products and complete purchases. Mobile commerce (m-Commerce), for example, saw strong year-over-year sales gains in 2014; but m-Commerce is more than just another buying channel. It also is a critical component of an effective omnichannel strategy.
Tools such as shopping apps, location-based services and mobile wallets help retailers deliver targeted messages to shoppers. These tools also help embed retailers into their customers' lives in ways never before possible. To learn from industry thought leaders and gain insight into retailers' mobile plans, click here to download the white paper, titled: The 2015 Mobile Opportunity: How Brands Are Shifting Their M-Commerce Strategies.