martes, 10 de marzo de 2015

Addressing The Workforce Engagement Issue; Harness The Power Of Real-Time Analytics

Retailers rely on in-store employees to represent their brands, engage with consumers and, of course, sell merchandise. Potentially more than any industry in the global economy, retail hinges significantly on workforce management optimization to acquire, retain and engage employees.
Customer service and experience are having more impact on overall sales and loyalty. In fact, 86% of shoppers say they are willing to pay more for better customer experiences. By 2020, customer experience will be more of a brand differentiator than price and product assortment.

This infographic, courtesy of FinancesOnline.com, outlines customer service trends and reveals which countries are creating more seamless and enjoyable shopping experiences across channels.
How important is it for e-Commerce businesses to capture marketing analytics in real time? What does “real time” technically mean? Is it just another marketing buzz term destined to lose its luster, or a new “must have” in the rapidly evolving landscape of digital marketing?
As many as 81% of U.S. consumers said they planned to purchase the same amount or more plastic gift cards in 2014 compared to 2013, according to a report from First Data. More consumers (84%) planned to purchase the same amount or more e-gift cards, with 33% definitively noting that they would purchase more in 2014.
Brands and retailers are generating a plethora of data on a daily basis. Although inundating, best-in-class retailers are striving to integrate and analyze this data to unlock valuable insights about their business and their consumers’ shopping habits.
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