martes, 24 de marzo de 2015

13 Retailers Recognized As Social Media Mavens; Location-Based Tech And The New Rules Of Engagement

Nearly a decade ago, social media was a small fraction of retailers’ marketing mix. Most of the time, businesses were focused on building up their social profiles and pushing out messages and coupons to their followers.
More consumers are relying on the web to purchase gifts and have them delivered directly to family and friends. Overall, women send 57% more e-gifts than men. However, e-gifts sent by men had a 27% higher average order value.
Retailers increasingly recognize that to stay competitive and provide a new, more personalized shopping experience for customers, they need technology.

Here is one possible scenario, featuring a consumer named Sue...
Up to 83% of organizations indicate that their current IT systems are not equipped to meet future business needs, especially within their contact centers. Furthermore, 33% of executives say that their current systems don’t even meet current needs, according to research from Dimension Data.
Retailers that plan to open new stores strive to develop cutting-edge designs that stand out to their target customers. As a result, businesses tend to invest a lot of capital in design elements such as fixtures and displays.
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