Consumers want consistency when it comes to product pricing, free shipping and promotions, according to the 2014 MarketLive Consumer Shopping Survey. Are retailers delivering the consistent brand message across all channels that customers crave?
Creating a Unified Total Commerce policy helps achieve this goal. By increasing focus on five key areas, retailers can produce the standardized experience that customers demand. These areas include:
Physical store experiences;
To learn more about how consistency across channels can lead to increased business for your brand, click here to download the white paper, titled: 2015 Trends Overview: Making Unified Total Commerce A Reality.