viernes, 16 de enero de 2015

The Keys To Customer-Centric Assortment

Measuring The Impact Of Content Marketing On Your Pipeline
Do you have what your customers want? If you are asking yourself that question, you may need to re-evaluate your product assortment.

The complimentary white paper, titled: 5 Questions To Ask When Developing Consumer Oriented Assortment, offers a step-by-step guide to building a unique assortment that corresponds directly to what your customers want, using real-time data sources to collect competitor information and consumer demand signals.

The white paper uncovers:
  • How to determine what your customers want;
  • Why certain products are in demand;
  • Ways to find the gaps in your assortment;
  • Whether you need to adjust your pricing to be competitive; and
  • When to add new products to capitalize on consumer demand.
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