martes, 2 de diciembre de 2014

SMBs Focus On Data Security; How To Build A Scalable Retail Network Infrastructure

Leading up to the holiday season, SMBs are tasked to prepare their stores, associates and systems for the most hectic time of year. Most importantly, these merchants must ensure their customer data and payment systems remain secure.
The holiday season is a hectic time for consumers and retailers alike. While consumers are eager to cross off their shopping checklists, retailers are focused on ensuring customers have the best experience across all channels.
Networks are the lifeblood of the modern retail operation; as such, they must be scalable, resilient, secure and robust. A well-built and managed network keeps store applications running, and delivers the tools to operate efficiently, extract business intelligence, and create an excellent customer experience.
More than half (56%) of shoppers would be interested in using a mobile device to pay for a gift during the holiday season, according to research from Retale.
 
Even with the release of Apple Pay, 51% of shoppers said they are more likely to use PayPal to complete a purchase, while others said they would use mobile banking apps (21%).
In the era of showrooming, retailers are encouraged to engage consumers while they’re browsing throughout the store. Retailers that embrace technology and personalization can enhance the brick-and-mortar shopping experience, leading to improved customer satisfaction and, in turn, increased sales and brand loyalty.
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