martes, 18 de noviembre de 2014

Improving Associate-To-Shopper Engagement With Mobile; Maximize Facebook Engagement

Consumers are becoming more connected to their mobile devices. They rely on their smartphones and tablets to accomplish day-to-day tasks and instantly engage with friends, family and even their favorite brands and retailers.

Most (79%) adult smartphone owners have their devices with them 22 hours a day, according to IDC Research.
More than two thirds (68%) of consumers plan to do most of their holiday shopping online this year, according to a recent survey from YuMe. Nearly half (48%) of these respondents also said they plan to spend more on gifts than they did last year.
Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, Pinterest and Instagram as part of their marketing efforts. New data is giving retail marketers more insights into what social practices produce the best results.
During the 2014 holiday season, SMBs will experience a 9% increase in online sales, according to data from Volusion. These predictions are based on data from 40,000 online retailers who processed more than $1.75 billion during the first six months of 2014.
Retail businesses today have a myriad of divisions and employees to manage. To remain competitive and constantly evolve with new consumer trends and preferences, organizations must capture a comprehensive view of the business and better manage all internal processes.
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