martes, 25 de noviembre de 2014

How SMBs Can Differentiate During The Holiday Season; Top 5 Mistakes Brick-And-Mortar Retailers Make

The holiday season is right around the corner, marking the busiest and most fruitful time of year for all retailers. In order to keep up with anticipated demand, 15 big-name brick-and-mortar retailers, including Kmart, Macy’s, Sears, Target and Walmart, are opening their doors earlier than in years past. With the amount of publicity these actions can drive, coupled with the plethora of marketing campaigns these retailers implement leading up to the season, it is easy to see how these larger retailers can swipe attention away from small and mid-sized businesses (SMBs).
Nearly half (45%) of consumers prefer to shop for apparel online, according to GSI Commerce. As a result, the web will influence $1.8 trillion in retail sales by 2017, according to Forrester Research.
By now, most retailers know that an increasing number of shoppers are buying online. Does this mean that offline businesses should be afraid? Of course not. There are places where you can still see shopping malls with full parking lots and lines of people at the register waiting to check out.
Malls and shopping centers are more likely to draw shoppers that are wealthier than the residents who live closest to the establishments, according to a study from StreetLight Data.

The Mall Shopper Mobility Report unveiled key travel and economic patterns associated with consumers visiting 5,369 malls and shopping centers across the U.S.
Shopper preferences and overall demand help retailers determine how to plan their assortment for each store.

Ugam Assortment Intelligence is designed to generate insights for retailers regarding what products to keep, carry and drop based on real-time data collection and analytics.
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