The holiday season is right around the corner, marking the busiest and most fruitful time of year for all retailers. In order to keep up with anticipated demand, 15 big-name brick-and-mortar retailers, including Kmart, Macy’s, Sears, Target and Walmart, are opening their doors earlier than in years past. With the amount of publicity these actions can drive, coupled with the plethora of marketing campaigns these retailers implement leading up to the season, it is easy to see how these larger retailers can swipe attention away from small and mid-sized businesses (SMBs).
Written by Donna Knight, One Step Retail Solutions
By now, most retailers know that an increasing number of shoppers are buying online. Does this mean that offline businesses should be afraid? Of course not. There are places where you can still see shopping malls with full parking lots and lines of people at the register waiting to check out.