How are retailers reacting to new customer behaviors and expectations? As e-Commerce moves from web sites to mobile devices, many see apps as a new channel for engaging and communicating with customers and partners. Mobile apps can drive innovative digital experiences that build loyalty and keep customers coming back, but how can you use them to build a digitally enabled business?
Read this white paper to learn how to:
Link the in-store experience to the digital lives of customers;
Enable seamless customer experiences through apps;
Gain agility and scalability through APIs; and
Gather business intelligence through contextual analysis and predictive analytics.
Want to learn how leading retailers strategize and build digital value chains to connect customers, partners and employees? Click here to download the white paper, titled: Are You Where Your Customers Are?