As many as 72% of retailers agree that it is important that store employees possess the same or better technology and information as consumers. Are you meeting customer expectations and needs to improve the shopping experience? What are the benefits of these strategies? In a recent survey, we asked 106 retail executives to provide insight into the practices and technologies they use to meet their customers' expectations.
The report, titled: What's Important To Retailers In The Omni-Channel Age examines several areas that consumers already stressed as important in a similar 2013 consumer survey including: